Regular Price: £1,499.00

Special Price £1,399.00

Availability: In stock

  • ColourSilver
  • Manufacturer Guarantee5 years
  • EAN8806084556769

This stunning LG OLED55B7V OLED HDR 4K Ultra HD Smart TV, 55" with Freeview Play, Dolby Atmos, Picture-On-Metal Design + Crescent Stand, Silver is a master class in design.
This striking full width OLED screen will let you ask in the incredible colour-rich realism of the 4K HDR OLED picture. The LG B7 is an astonishingly thin OLED panel, where pin-sharp 4K UHD resolution, and a stunning HDR colour-scape combine for a simply awe-inspiring picture. Dolby Vision achieves contrast and colour that will blow you away, while Dolby Atmos sound provides truly immersive audio. Use LG’s award-winning webOS 3.5 Smart platform to stream shows from such apps as Netflix, the intuitive Magic Remote to navigate, and add a hyper-modern touch of class to your living room with its Blade Slim picture-on-metal design. With spectacular visuals and audio, the B7 will revolutionise your home entertainment.
Fusing OLED tech with 4K resolution, this set’s contrast, colour and clarity make viewing simply one-of-a-kind. OLED pixels are self-lighting, meaning that they can switch on-and-off individually to conjure inky blacks and super-bright whites. Unlike regular 3 colour pixels (RGB) in LED screens, LG’s panel has 4 colour pixels (WRGB) with an added white sub-pixel. This delivers ultra-fine colour gradation and a colour palette that’s virtually true-to-life. With 33 million of these pixels, this 4K OLED set is a majesty to behold, achieving perfect black, perfect colour and perfect clarity.
LG are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they`ve delivered top-shelf OLED HDR with a staggering 10-bit colour depth. Which is great news for you as it means that there are over a billion individual colours to deepen your view. The B7show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs; noe any more. HDR screens like the B7 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Better yet, the B7 is one of the few sets to be compatible with Dolby Vision content – a special standard that loads on even more mind-blowing colour and contrast. This set also features Multi HDR support and Active HDR so whatever entertainment you`re enjoying, you`ll always get the full, glorious HDR treatment with pin-point accuracy.
To respond to screens getting bigger, brands have packed their screens with more pixels. This 55-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary.

Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon, the latest movies and TV from Google Play and TalkTalk TV stores and even music from Spotify or YouTube.*
The latest Magic Remote (supplied) lets you navigate with the point, gesture, wheel and voice control. The scroll wheel is ideal for browsing the web while finger gesture control lets you navigate at the touch of a finger. And then there is voice activation which gives you hands free control, if you prefer.
This TV sounds as spectacular as it looks, with fully immersive audio courtesy of Dolby Atmos. This tech places sound within three dimensions for a stunningly enveloping soundscape. The result is unbelievably realistic, spatially detailed audio that places you firmly at the centre of your entertainment.
This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.
The B7 is an eye-catching exemplar of modern TV architecture which looks just as stunning on or off. The OLED screen is bonded to a single metal sheet for cutting edge Blade Slim design. Finished with a crescent stand, its minimal elegance enhances the viewing experience and completes the contemporary, cutting edge look of a beautifully designed television.
*Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.


Additional Information

Technical Specification Screen technology OLED
4K HDR Multi HDR:
- HDR 10
- Dolby Vision
Screen size 55"
Resolution 3840 x 2160
Picture enhancement - Perfect Mastering Engine
- Self-emitting pixel technology
4K Ultra HD compatibility 4K Upscaling picture enhancement
Smart operating system webOS
Smart TV services - Catch up TV: BBC iPlayer, ITV Player, All 4, My5
- Streaming: NOW TV, Amazon Video 4K, Netflix 4K, YouTube 4K
- App store: LG App Store
- Custom homepage
- Full internet browser
- Social media: YouTube
- Gaming apps
- Skype/Skype-compatible
Multimedia functions - Screen mirroring with Android
- Volume
- Channel
- Pause
- Rewind
- Magic Remote
Smartphone app Yes - LG TV Remote
Hard drive 8 GB
Other Smart features SmartThinQ compatibility
WiFi Built-in WiFi
Ethernet Yes
Bluetooth Bluetooth 4.2
DLNA certified Yes
Connections - HDMI 2.0b x 4
- USB 2.0 x 2
- USB 3.0 x 1
Audio output - Optical x 1
- Headphone jack x 1
TV tuner - Freeview Play
- DVB-T2 Freeview HD Tuner
- DVB-S2 Freesat HD Tuner
Electronic programme guide 8-day EPG and 7-day catch up with Freeview Play
Speakers 2
Audio power 40 W
Sound enhancement Dolby Atmos
Remote control Yes - Magic remote
Smart remote functions - Includes voice control
- Channel search
- Open apps
Voice control Via remote
VESA wall mount dimensions 300 x 200
Table-top stand Yes
Other features - Sleep timer
- Parental lock
Energy efficiency class A
On-mode power consumption 113 W
Annual power consumption 155 kWh
Colour Silver
Stand colour Silver
Material Steel
Stand material Aluminium
Internal menu languages 35 languages
Box contents - LG OLED55B7V 55" Smart 4K Ultra HD OLED TV
- Magic remote
- AA batteries x 2
- Manual
- Power cord
- Screws
Dimensions - Unboxed: 708 x 1229 x 48.6 mm (H x W x D)
- Unboxed with stand: 764 x 1229 x 254 mm (H x W x D)
- Boxed: 810 x 1345 x 207 mm (H x W x D)
Weight - Unboxed: 17.2 kg
- Unboxed with stand: 18.6 kg
- Boxed: 24.3 kg
Guarantee 5 years