Step into the wonder of LG OLED. LG B9 combines a cinema screen design with AI brilliance for a TV like no other. Experience films in a new level of immersion using the power of AI to automatically enhance any picture and sound. And with the ability to control Alexa and Google Assistant from your TV, you can truly set the scene at home for your favourite show with a single command. *Apple Airplay & Alexa available via update mid 2019. Key Features - 4K UHD Resolution - Pixel Dimming - a7 Gen 2 with AI Picture/Sound - 4K Cinema HDR (incl Dolby Vision) - 4K HFR via HDMI - Dolby Atmos - 40W, 2.2ch - webOS, ThinQ - Google Assistant + Alexa - Apple AirPlay 2 + HomeKit - Magic Remote - Cinema Screen - Alpine stand New 2nd Gen a7 Processor with AI The 2nd gen a7 Processor upgraded with Deep Learning AI algorithm provides a breathtaking detailed image and custom sound to be immersed in incredible reality. Live in wonder with New Intelligence LG AI TV expands your AI experience with both the Google Assistant and Alexa*. Get answers to questions and control smart home appliances all through the power of your voice. Perfect Colour on Perfect Black OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels. Dolby Vision & Atmos Cinema Experience at Home Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound. 4K Cinema HDR Delivers The Filmmaker’s Vision LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro. Minimalistic design blends in to any space The sophisticated and sleek design of the LG B9 OLED TV seamlessly integrates with your home. LG OLED TV adds a final touch of uniqueness to your carefully curated interior. Reducing Cable Clutter Cable management keeps all connections neatly organised so your living room will be clean and clutter free.